Social Media Marketing
Increase brand awareness
Improve customer service
Grow with SMM
NYCWebApps help clients find real business value from social media. We have extensive experience working with growing businesses across industries to tackle the toughest challenges in social media.
We bring detailed know-how to help clients bring their socialmedia based customer service (“social care”) to world class levels. We help clients develop the business case for social care, and design the social care organization, governance, and management processes. We support clients’ efforts in ongoing root cause analysis and issue resolution to drive continuous improvement.
Develop and help execute a comprehensive social media strategy. An effective strategy begins with a thorough assessment of the social media environment, including a comprehensive understanding of the customers and their needs. Building on our experience across industries developing successful strategies, we help clients define a clear vision, determine investment needs for optimal returns, create an organization plan that works for each unique company, and develop a detailed implementation road map with check points to manage risk. And then we help our clients execute the strategy.
Develop relevant organizations and build capabilities for effective social media management. We balance client aspirations in social media with the specifics of client size/need to design an effective social media organization. We help define social media governance and management processes, roles and responsibilities, skills, and resource requirements.
Determine those social media initiatives that drive the best returns. We bring an analytical rigor to social media that moves beyond “fans” and “follows” to measure business impact on the bottom line. We combine our extensive client experience, benchmarks, and proprietary tools to take the guesswork out of social media while focusing on business metrics. While our advanced media mix modeling (MMM) helps determine social media’s effect within a multichannel environment, our approach helps clients accurately model future performance. Our approach also links detailed performance metrics to the company’s management systems in order to keep social media accountable.
Develop needs-based differentiated social media marketing programs. We work with clients, and often with client agencies, to generate, synthesize, evaluate, and fine- tune high-impact social media marketing programs. We focus on the facts, relying on a deep understanding of unmet customer needs, and on the competitive social media marketing environment. Our unique programs that deliver significant business impact.